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MnSPE: Technical Presentation

October 11, 2017 @ 11:00 am - 1:00 pm

Developing Your Unique Competitive Image to Build and Maintain Client Loyalty

Program (2-PDH): 

Attendees at this seminar will learn about developing and maintaining a competitive business image as unique as the people who work for your organization.  Based on years of research and hundreds of client interviews, this program will cover four competitive truths about why clients choose and stay with an organization.  These tools will help you identify what your organization does better than other engineering organizations.  If your organization has more than one office location, encourage leaders and emerging leaders to attend and get on the same page about the real value you deliver.

Discussion and techniques will point to your organization’s value proposition, and even make you feel energized about your career.  Your takeaway is a questionnaire to identify target clients, plus the building blocks for a memorable elevator speech.


Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul.  She holds a bachelor’s degree in mass communications and language from St. Cloud State University.  As a trained business journalist and content developer for a variety trade media, Christine helps professionals communicate their unique knowledge and voice to target clients.  Her interviews with hundreds of professional service clients around the country provide insights about why people buy and how A/E/C firms can distinguish themselves in competitive markets.

Registration Info:

Registration Deadline: Friday, October 6, 2017

All registrations after 10/6 will be assessed a $50 late fee through Monday, October 9.
No registrations will be accepted after 10/9.
No walk-in registrations will be accepted.

MnSPE members MUST log in to see the free member rate.

Live site St. Paul attendees have the option to purchase a boxed lunch during the registration process.

CostFREE for current MnSPE members, MnSPE Platinum/Gold Industry Partners group webinar sites and non-member Stantec St. Paul office employees.

*Platinum/Gold Industry Partners,  for a free promo code.
*Membership must be current on the date of the seminar.
*Not a current member but want to attend for free?  Join MnSPE for 6 months free.

 Fee-based registration:

  • Individual non-members (in person or via live webinar): $100
  • Small group webinar site of 3-5 non-members participating: $290
  • Medium group webinar site of 6-10 non-members participating: $575
  • Large group webinar site of 11+ non-members participating: $1,050


October 11, 2017
11:00 am - 1:00 pm
Event Category:


(651) 457-2347


Stantec St. Paul
2335 Highway 36 West
Saint Paul, MN 55113 United States
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